Marketing Your Home

A Home Selling Plan

Created Especially for You

By:

Mary Abrams - Award Winning Realtor (R) - Sales Executive

A Name You Can Trust – A Professional You Can Rely On

The decision to sell your home can be one of the largest financial transactions you make.  That decision can bring with it intense emotions and anxiety.

With my guidance you will benefit from the knowledge and experience necessary to market your home in today’s economy.

My complete dedication to marketing your home efficiently will make the home selling process as enjoyable and expedient as possible.

The process of marketing and selling your home should reflect your objectives, priorities sand needs.

This presentation will help you understand the marketing process, acquaint you with current market activity in your area, provide insight into preparing your property for sale, and detail how I will assist you in achieving your objectives.

I hope you choose to entrust your home to me.

My Mission

I never stop listening, learning, and leveraging what I know to negotiate the highest possible selling price for your home within your time frame.

I am committed to:

  • Providing you with an unparalleled level of service.
  • Creating a strategic, results-oriented marketing plan tailored to YOUR individual needs.
  • Pursuing continuing education to maximize the most current industry trends for your benefit.
  • I will provide you with an astonishing degree of personal attention.


Effects of Over-Pricing Your Home


I will prepare a Comparative Market Analysis (CMA) with details on the price for which comparable homes in your area are selling.  I will present this to you after previewing your property.

The Challenges of Over-Pricing Your Home:

  • Other homes appear to be better value by comparison.
  • You may attract the wrong prospects.
  • You may eliminate a pool of potential buyers who are shopping for homes priced in your home’s true market value range.
  • Overpricing produces less initial traffic and diminished interest.
  • Buyers might believe  they can get a better value somewhere else.
  • The longer the listing, the more buyers assume there is something wrong with the property.
  • Overpricing results in fewer offers and less interest.

Benefits of Competitively Pricing Your Home:

  • Create excitement from the moment your home debuts on the market.
  • Generate more showings and produce more offers.
  • Sell within a shorter period of time.
  • Generate the interest of cooperating sales associates.
  • Buyers feel comfortable submitting a fair bid.
  • Buyers will have less difficulty obtaining financing.
  • Increase the probability of a favorable appraisal.

Let my expertise work for you in pricing your property to sell!

Worldwide Exposure


In Today’s world it is critically important to maximize exposure for your home in all arenas of marketing – especially the Internet. 

A comprehensive plan to market your home must include proper exposure on the Internet given the significant role it plays in the home-buying process.

Did you know that close to 90% of all buyers begin their search for real estate to purchase on the Internet?

Search Engines / Portals

  • Google is the #1 global Internet search provider with 700+ million visitors monthly.

 

  • Yahoo.com draws nearly 500 million visitors each month.

 

  • MSN receives just under 1 billion searches per month.

 

  • Ask.com represents 4.7% of all Internet searches worldwide.

Real Estate Search & Content Partners

  • RealEstateJournal.com is an award-winning website receiving over 2 million page views each month.

 

  • Trulia.com is the fastest growing real estate Web site in the US with nearly 3 million monthly visitors and growing.

 

  • Yahoo! Real Estate is the #1 destination online for real estate consumers.

 

  • Google is the most used search engine for researching and purchasing real estate information and services.

 

  • NYTimes.com/RealEstate is proclaimed the best address in real estate and logs over 27 million page views per year.

 

  • GreatHomesandDestinations.com reaches an affluent audience representing a median household income in close to 300K.

 

  • International Herald Tribune (IHT.com) draws 5.1 million unique users per month worldwide.

 

  • FrontDoor.com combines HGTV content and national listings for a unique search experience.

 

  • Openhouse.com is a leading search destination for open houses on the Internet.

 

  • Cyberhomes.com and AOL Real Estate deliver one of the most engaged audiences of real estate users online (Coming 2009.)

Special Features

  • Enhanced Property Photography – up to 20 full-screen photos powering a distinctive property slide show.

 

  • Search by Lifestyle – because your home is more than the number of bedrooms and bathrooms.

 

  • Unique Amenities – highlight what makes your home different and unique.

 

  • Guided Search and Navigation – best search technology guides consumers to your home via guided navigation techniques and property postcard viewing.

 

  • Microsoft’s Virtual Earth Mapping – map your property and relevant amenities and points of interest close to your home using satellite and “bird’s eye” technology.


Effective Search Engine Marketing

Through content, technical and linking we expose your property to the broadest range of consumers searching the Internet for luxury property. With over 200,000 pages indexed by Google and top five placements for keywords, your home receives maximized exposure on the main portals of the Internet.

Home Page Promotion

  • Featuring a photo of your home, property details, and a direct link to your listing – your home may be rotated with four other distinctive properties for up to two weeks on the sothebys.com site.

 

  • Email Campaign Sponsorship.

 

You Will Receive Full Service from me:

Mary Abrams - Award Winning Realtor (R)

407-435-3583

  • Appropriate signage – Drive-bys are an important source of potential buyers.  I’ll make sure your “For Sale” sign is visible from the street and accompanied by color brochures inside a tube at all times. I will keep this tube FULL.  If you ever happen to notice it is empty, I can either give you a supply to have on hand, or all you have to do is call me right away!

 

  • High End Photography – Professional, high quality photography will be taken of your home, inside and out.  This includes a Virtual Tour accompanied by professional narration using a script that I professionally write, and you approve prior to being completed.  The Virtual Tour will appear everywhere your listings does.

 

  • Glossy Color Brochures – Using professional photography I will create one-of-a-kind, high quality, glossy brochures showcasing your home at its best.  These brochures will be available inside your home, and strategically positioned in our retail galleries.  (I have enclosed a sample brochure for you to review and keep.)  I will professionally write the captions and you will approve them prior to going to print.

 

  • Aerial Photography – I will arrange to have your home photographed from a high vantage point which makes your home look highly desirable.

 

  • Office Caravan – All agents from the Dr. Phillips office will visit your property to preview it.  They will provide constructive feedback as well as have the ability to promote your property to their clients – and after having seen it, this puts them in a great position to sell it!

 

  • My Own Web Site – which allows visitors to view properties from the MLS, save searches and request showings.  I will feature your property and virtual tour on my web site. 

 

  • Search Engine Marketing – I subscribe to search engine marketing. This increases traffic to my site – and to your property.  My coverage area is the United States, Canada and the United Kingdom.

 

  • Saved Search Manager – Via the MLS I am able to automatically send active listings to buyers via email based on their search criteria.

 

  • Floor Duty – I am an active participant in my office’s “Floor Duty” program which enables me to meet and interact with buyers in real time, and direct them to my listings – first.

 

  • EZine Writer – I actively publish articles via the Internet on the topic of investing in real estate which drives more visitors to my web site.

 

  • Blogging – I have created two Blogs in order to drive traffic to my website and to engage readers in a manner that causes them to want to communicate with me.

 

  • Home Staging – I am a professional Home Stager who knows what it takes to make your home “model perfect” in order to create a positive and lasting impression for potential buyers.  I offer a Home Staging written evaluation absolutely FREE to my listing clients. If your property is vacant, I will make recommendations for furniture, accessories, artwork, greenery and the like.  I OFFER PROVEN RESULTS! Certain restrictions apply.

 

  • Buyer / Broker Open Houses / Events – I will coordinate and conduct open houses and events to draw visitors to your property in order for you to gain maximum exposure to the most qualified buyers.  I have created mailing lists of the Top Luxury Brokers in Orlando as well as the Top Medical Doctors and the Top Attorneys in Orlando.

 

  • Realtor.com Enhanced Listings – With up to 25 additional photos and detailed property descriptions, Realtor.com is one of my best marketing tools.

 

  • Special Events / Parties / Promotions:  I will coordinate an event or promotional party for you to gain exposure of your property.  This event includes, food, music, prizes, charitable donations, etc.  This type of event is offered at an additional fee and can be custom tailored to any theme we agree to.

 

  • Maximum Exposure:  I will place your listing on numerous FREE sites to gain maximum exposure.

 

  • Your Own Property Website: Which will feature your virtual tour and property information as well as information on how to schedule a private showing.  There will be a sign in front of your property with this web site address.

 

  • Email/Direct Mail Campaigns: I’ll send full color brochures and email alerts to the top 50 Luxury Home Brokers in your area.  Also, “Just Listed” postcards will be mailed to homes within your community.

 

Communication

  • Updates that keep you in the loop – One of the most common complaints from home sellers is the lack of communication with their agent.  My commitment to you is to stay in regular and frequent contact with you – via telephone and email to keep you abreast of what’s happening with the marketing and sale of your property.

 

  • Teamwork – Teamwork is the key to a successful transaction.  That’s why cooperation and communication are so important in the agent/seller relationship.

 

  • Feedback from Other Agents – During the Agent Caravan, Agents will be asked to evaluate your property and provide constructive feedback – an invaluable resource for you.

 

  • Feedback from Prospective Buyers – I will report back to you with the results from each and every showing.

 

  • Constant Contact with Your Buyer’s Lender – Once we have a sales contract that is fully executed, I will remain in constant contact with the buyer’s lender, to ensure prompt and seamless closing of the transaction.

 

  • Open Door Policy & Regular Contact with my Broker  - My Broker will stay in regular contact with you to ensure your complete satisfaction with our service.  You are welcome to contact her at any time.

 

  • In House Title Company - Will handle all aspects of your real estate closing, from holding the escrow deposit, to calculating profits and expenses, answering any questions you might have, to ensuring the transaction in completed on time, and seamlessly.


Four Factors That Help Sell Your Home

  • Location – Location and setting have a definite impact on value.  A home in a quiet subdivision typically sells for more than it would if it were on a busy street.  Houses in more remote areas sell for less than those located closer to the city.  Buyers will generally pay ore for homes that feature great views and yards with mature trees.

 

  • Condition – New homes have a marketing edge over resale homes because they are clean and in pristine condition.  And builders enhance their homes with the latest color schemes and amenities.  But no matter how old your home is, I can show you economical ways to make it fresh and appealing to buyers.  New paint, a few strategic repairs, and proper “home staging” can make all the difference.

 

  • Price – Research has shown that the fastest selling houses are those that are priced correctly – right from the start.  Homes that are priced above the market take longer to sell and, even worse, tend to sell for less than they should.

 

  • Agent/Marketing Effort – The agent you choose can dramatically affect how fast your house sells and for how much.  I know the market well and have extensive contact with buyers.  I have an outstanding reputation with other agents, which means your home will get plenty of exposure.  I am proactive in my marketing efforts, not reactive.  I also have a strong record of customer satisfaction in the marketplace.

Financing

  • Strategic Alliances – I have a number of strategic alliances with direct lenders and mortgage brokers alike.  Through these strategic alliances I am able to offer buyers assistance in obtaining financing.  This means more peace of mind for you when the buyer is working with a lender I have done business with before.

 

  • Special Financing Offer – I will discuss with you whether you may be willing to pay a portion of the buyer’s closing costs, contribute to paying down the interest rate, or offering owner financing should this be an option you would consider.

 

  • Only Approved Buyers – Will be shown your property.  I make certain the buyer has the willingness and ability to purchase before I even begin working with them.  Should another Broker wish to show your property, I will ask if that party is approved.  Once an offer is made, it is my mandatory policy to also receive a letter from the lender stating the buyer is Approved.  Not pre-qualified.

 

  • Additional Incentives to Attract Buyers – By offering a Home Warranty, the buyer has increased confidence in purchasing your re-sale home.  Should any repairs be needed in the future, the warranty coverage offers tremendous peace of mind.

Who I Am

Mary Abrams – Realtor (R)

Multi-Million Dollar Producer

407-435-3583 Call Today!

 

Dear Prospective Client,

To me, every client is a VIP.  I promise to pamper every client in a “Ritz Carlton” approach to customer service. 

I am in tune with the needs of my clients and thrive on finding better ways to serve them, always.  I promise to listen to my clients needs, understand their goals, and then get to work on making things happen.  I make myself personally available every day to communicate directly with my clients. 

My business connections also allow me to act as a consultant to my clients in various ways, from financial planning, to job search assistance, arranging interviews at private schools, and coordinating hotel rooms for visits.  

Accommodating my clients personal needs is topmost on my list of priorities.  Behind this pampering is total professionalism.  My commitment to client satisfaction encompasses using the most innovative strategies to market real estate in today’s global economy – my goals are my client’s goals!

One call to me and you will be convinced of my commitment to fulfilling your needs!

Sincerely,

Mary

(407) 435-3583


 


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